How to choose colors and fonts that fit your brand. Company branding is one of the most effective branding strategies for your company, product, service, or potential clients. In order to brand your company effectively, a logo or banner will need to be created. Most companies will typically choose a logo or banner based on what it says or what it looks like. Very little attention is paid to colors or fonts that will actually fit your brand. The following information will provide you with important details which will help you choose colors and fonts that will fit your brand.
One of the main purposes of choosing a logo or banner is for visual recognition, Most people associate businesses or companies by the logo they promote. Such logo’s include, the Coke Cola logo or even Starbucks. If you think about it, when you see the company logo or graphic design, you almost always know who the company is because the logo or design fits the company colors. So the benefit of choosing the right colors and fonts can be crucial to your company.
In order to choose the correct fonts and colors for your logo, there is a step-by-step process:
1. Use colors which are close to each other
2. Select colors which aren’t too bright
3. The logo or banner should look excellent whether black or white, color or grayscale
4. Use colors that evoke feelings
1. Try to use fonts which aren’t commonly used
2. Use legible fonts
3. Avoid mixing fonts
4. Use customizations only if they make sense
Once you have done your research into the type of logo your looking for, it’s time to measure whether your company identity will fit the logo. Many times, a logo will be chosen based on how it looks rather than what it represents. Be sure to choose your design based on the type of branding package that fits your company.
You’ll see that it’s also important to select colors based on a person’s perception. If you choose colors that are too bright, you could lose potential clients because they simply can’t stand looking at your company logo. When it comes to startups, company logos are mainly chosen to have something to upload to a website design. Do your research because once you choose a logo, this will be the front man for your business, so it’s really permanent.
Whether you are designing, or having someone design a logo for you, make sure the fonts aren’t the same as your competitor. Use fonts people can read, and don’t mix them because this simply looks crowded and people tend to get confused.
As you can see, there is a lot of information in this post to consider. Once you have implemented these strategies, you’ll be able to measure your success based on client feedback, as well as how impactfull you are in the market place. Company Branding is considered to be one of the most important aspects of business promotion. If you need help with your company logos, graphic design, or company identity, you’ll discover that branding packages are available for a limited time only, so the time to get started is now!
How to choose colors and fonts that fit your brand.
Are all company brand logos the same? Of course not. They are all different sizes, shapes, designs, and colors. The lettering (or fonts) are almost always different as well. This is all possible for a reason. A company brand defines that particular company. This is why they all need to be unique. This includes the coloring and font styles chosen for that particular design. If you’ve been wondering how to choose colors and fonts which will fit your brand, you’ve found a wishing well full of information that will help you do just that.
If you are reading this article because you are trying to create company branding that fits your image, you have come to the right place. After reading the information provided here, you’ll effectively be able to design, create and implement a brand strategy that focuses on how to choose colors and fonts to fit your brand.
The process is quite simple, but first – how do we choose colors?
The first step in the process will be to choose the correct colors. Why are colors so important. Well, think of McDonalds or the Golden Arches. What color are they? Right, you remember. This is called company recognition through branding. You see, the golden arches wouldn’t be the same if they were a different color. So color is important. Choose colors based on their effects.
• Blue – Peace, Integrity, Intelligence And Authority
• Green – Youth, Relaxation, Nature, Optimism, And Growth
• Yellow – Energy, Warning, Happiness, And Warmth
• Pink – Cuteness, Softness, Romance, And Tenderness
• Black – Elegance, Power, Mystery, And Value
• Orange – Vitality, Determination, And Force
• White – All Business, Clear, Simple, And Pure
• Red – Passion, Love, Desire, Action, And Power
• Purple – Royalty, Ambition, Wealth, Mystery And Spirituality
How do we choose fonts?
• Type Of Font – There are thousands of fonts to choose from – research other logos
• Scaling – How narrow or wide do you want your font?
• Spacing – Sometimes the correct spacing can make a bad font look good
• Case – All caps? All Lower case? Or mixed?
Fonts are just as important. Company identity depends on it. When company branding, the wrong font style can spell disaster because it simply doesn’t fit your business. You will need to spend a little time looking at branding packages that can provide the type of font styles you’re looking for.
Once your fonts have been chosen, it’s time to set everything up in terms of the type of font, scaling, spacing and the proper font case.
All of this comes together when a perfect design has been chosen, the proper colors have been chosen for your logo, the font has been selected, scaled, spaced, and cased. The logo design has been uploaded on your website or your social pages, and the client feedback is incredible.
There you have it. You see, that wasn’t too bad. You now have all the information you need in order to come up with a company branding that simply makes sense. If you aren’t sure how to get started on your branding project, there is a lot of information available here that can get you pointed in the right direction. Take your time, create your design, and choose colors and fonts that bring clients in, rather than scaring them away.